If you're an advertiser interested in spreading awareness to podcast listeners, the huge pool of podcasts might seem promising -- but also overwhelming.
On a promising note, the growing number of podcasts has resulted in even more advertiser interest. Statista recently reported that podcast ad spend is projected to hit 4 million in the U.S. alone by 2020.
As a marketer for a small to mid-sized business, you might be interested in podcast sponsorship, but not know where to start. Mainly because there are so many podcasts to choose from. How do you know which podcasts your target audience is listening to?